UTILIZATION OF TIKTOK CONTENT AS A DIGITAL MARKETING COMMUNICATION MEDIA FOR TIKTOK AFFILIATE AT SMK SAHID BOGOR
Main Article Content
Mamduh
Erna Ernawati
Testa Pradia Nirwana
This community service program aims to provide training on the use of TikTok content as a digital marketing communication medium through the TikTok Affiliate program for students of SMK Sahid Bogor. The rapid growth of TikTok as a social media platform offers significant opportunities for digital marketing, especially for younger generations who are active users of short-video content. The activity was carried out through socialization, training, discussion, and evaluation to improve students’ understanding and skills in creating engaging TikTok content and utilizing affiliate features for potential income generation. The results show that students gained better knowledge of digital marketing concepts, creative content production, and the mechanism of the TikTok Affiliate system. Nevertheless, several challenges were also identified, including limited skills in content editing, inconsistent creativity, and low awareness of digital marketing ethics. This program is expected to serve as a foundation for continuous digital literacy improvement at SMK Sahid Bogor.
