At-Taubah 60 foundantion is an Islamic institution which is engaged in da’wah, one of his preaching movements is to the Baduy converts in Kampung Landeuh, therefore this study aims to describe the da’wah communication strategy carried out by the At-Taubah 60 foundantion is fostering the people of Kampung Landeuh Mualaf Lebak Banten. The research uses descriptive qualitative type with a case study method. Data collection techniques used are through active participation observation, unstructured interviews and documention obtained from the pictures, daily records and like conducted by the At-Taubah 60foundation. The findings in this study indicate that the da’wah communication strategy of At-Taubah 60 foundation consist of a well-developed communication relationship between da’i and mad’u. in addition the At-Taubah 60 foundation Bil Al Hikmah or approach to mad’u, the mauidzah hasanah method or da’wah by providing advice, the mujadalah method or the method carried out by discussing when there is a difference in understanding in the teachings of Islam.
Kata Kunci:
communication strategy, da’wah strategy, da’wah communication strategy, da’wah method.
