COUNSELING OF CIMAYANG VILLAGE COMMUNITY MARKETING STRATEGY OF CIMAYANG PRODUCTS MARKETING STRATEGY THROUGH SOCIAL MEDIA
Main Article Content
Muhamad Ahbib Habibaka
M. Rizki Darmawan
Ayu Husna Kamilah
Erwin Hidayat
Acep Nugraha
Ermi Suryani
The purpose of this counseling is that the public is able to know and understand the marketing strategy of Bika Cassava Cimayang both offline and online through social media. The method of implementing the activities is carried out with a descriptive qualitative approach, with data collection techniques of observation, documentation, and interviews. The results showed that participants experienced an increase in knowledge about good marketing strategies, participants also got the motivation to change the marketing strategy of agricultural products by first managing agricultural products into food products, namely Bika Cassava Cimayang (SI MAYANG) and then implementing product marketing strategies both offline, namely by collaborating with Super Kue stores and online, by utilizing social media Instagram.
Pomirleanu, N., Schibrowsky, J., Peltier, J. W., & Nill, A. (2013). A review of internet marketing research over the past 20 years and future research direction Article information. Journal of Research in Interactive Marketing, 7(3), 166–181. https://doi.org/10.1108/JRIM-01-2013-0006
Riese, M., A, L., & Pennisi. (2010). Using Sosial Media To Market Your Business. Nebraska Lincoln.
Sriyanto, Harimukti, F., Kasidin, & Sutianingsih. (2020). Penyuluhan Pengembangan Strategi Pemasaran Produk Makanan Ringan Di Desa Ngijo Kecamatan Tasikmadu Kabupaten Karanganyar. Jurnal Pengabdian Masyarakat Kewirausahaan Indonesia, 6(1).
Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung : Alfabeta.
Sulistyandari, Widiastuti, E., & Indriati, S. (2017). Kemasan Produk Sebagai Strategi Pemasaran Kerupuk Rambak “Mirasa” Di Desa Dukuhturi, Kec. Bumiayu, Kab. Brebes. Adimas: Jurnal Pengabdian Kepada Masyarakat, 1(2), 1–10.
Suryani, I. (2014). Pemanfaatan Media Sosial Sebagai Media Pemasaran Produk Dan Potensi Indonesia Dalam Upaya Mendukung ASEAN Community 2015 (Studi Sosial Media Marketing Pada Twitter Kemenparekraf RI dan Facebook Disparbud Provinsi Jawa Barat). Jurnal Komunikasi, 8(2), 123–138.
Wati, A. P., Martha, J. A., & Indrawati, A. (2020). Digital Marketing. Malang: Edulitera.
Yulianti, F., Lamsah, & Periyadi. (2019). Manajemen Pemasaran. Yogyakarta: Deepublsh.
https://andi.link/hasil-survei-penetrasi-dan-perilaku-pengguna-internet-indonesia-tahun-2018/ (diakses pada tanggal 13 September 2022).
