PEMBERDAYAAN EKONOMI MASYARAKAT DESA CIBUNTU KECAMATAN CIAMPEA KABUPATEN BOGOR
PEMBERDAYAAN EKONOMI MASYARAKAT DESA CIBUNTU KECAMATAN CIAMPEA KABUPATEN BOGOR
Main Article Content
muzhir ihsan ihsan
ima rahmawati
reva luthfiyah
This community service article reports a face-to-face training program held on 26–28 January 2026 in Cibuntu Village, Ciampea District, Bogor Regency, West Java. The participants were local MSME actors and home-based food processors in the village. The program aimed to improve participants’ knowledge and skills in strengthening the marketing quality of home-processed products and MSMEs. The implementation stages included socialization, pretest, material delivery, practice and mentoring, posttest, and evaluation. Based on observation, activity documentation, and evaluation sheets, the program improved participants’ understanding of branding, packaging, digital promotion, and simple business bookkeeping. This activity shows that practical and contextual assistance can support village economic empowerment and strengthen small-scale community businesses.
Al Farisi, S., Fasa, M. I., & Suharto. (2022). Peran UMKM (Usaha Mikro Kecil Menengah) dalam meningkatkan kesejahteraan masyarakat. Jurnal Dinamika Ekonomi Syariah, 9(1), 73–84. https://doi.org/10.53429/jdes.v9ino.1.307
Arifin, B., Muzakki, A., & Kurniawan, M. W. (2019). Konsep digital marketing berbasis SEO (Search Engine Optimization) dalam strategi pemasaran. Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis, 4(2), 87–94. https://doi.org/10.24967/ekombis.v4i2.474
Fadhilah, D. A., & Pratiwi, T. (2021). Strategi pemasaran produk UMKM melalui penerapan digital marketing. Coopetition: Jurnal Ilmiah Manajemen, 12(1), 17–22. https://doi.org/10.32670/coopetition.v12i1.279
Kurniawan, E., Nofriadi, N., & Maharani, D. (2021). Sosialisasi digital marketing dalam upaya peningkatan penjualan produk UMKM. Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat, 1(1), 31. https://doi.org/10.54314/jpstm.v1i1.542
Tingly, Y. M., Arief, N. K., Setiawan, Susanti, Y. E., & Sulatri, S. (2022). Pemanfaatan digital marketing bagi pelaku UMKM Desa Cibinong: Studi kasus CV Kreasi Mandiri. Jurnal Peradaban Masyarakat, 2(2), 45–51. https://doi.org/10.55182/jpm.v2i2.157
Undang-Undang Republik Indonesia Nomor 6 Tahun 2014 tentang Desa.
Wasan, G. H., & Sariningsih, A. (2021). Pelatihan pemasaran produk usaha mikro kecil dan menengah (UMKM) berbasis digital di Kecamatan Citeureup. Jurnal Pengabdian Masyarakat Madani, 1(1), 31–36.
Watajdid, N. I., Lathifah, A., Andini, D. S., & Fitroh, F. (2021). Systematic literature review: Peran media sosial Instagram terhadap perkembangan digital marketing. Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 20(2), 163–179. https://doi.org/10.14710/jspi.v20i2.163-179
