PUBLIC RELATIONS COMMUNICATION STRATEGY IN STRENGTHENING EDUCATIONAL COLLABORATION IN THE PLANTATION SECTOR: EXPERIENCE OF COMMUNITY SERVICE IN THE DIRECTORATE GENERAL OF PLANTATIONS
Main Article Content
Hadi Dafenta
Ima Rahmawati
Hana Lestari
This community service program was carried out by Institut Agama Islam Sahid Bogor in collaboration with the Directorate General of Plantations, aiming to strengthen educational cooperation in the plantation sector through the implementation of effective public relations communication strategies. Using a participatory approach, the program involved a needs analysis and the design of communication strategies based on two-way communication principles and mutually beneficial relationship management. The findings revealed a communication gap between the Directorate General of Plantations and educational institutions, which hindered the development of a workforce aligned with the needs of the plantation industry. The implementation of dialogical and inclusive communication strategies proved to improve coordination and the overall effectiveness of collaboration among stakeholders. This initiative highlights the crucial role of public relations communication strategies in building sustainable synergy and offers a model for developing stronger cooperation between educational institutions and the plantation industry in Indonesia.
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.
Creswell, J. W. (2013). Qualitative Inquiry and Research Design: Choosing Among Five Approaches (3rd ed.). Sage Publications.
Grunig, J. E., & Hunt, T. (2017). Managing Public Relations. Cengage Learning.
Handiman, U. T., Indrajit, I., Rahmawati, I., Estiani, E., Nurdiana, N., Ainun, W. O. N., ... & Purba, B. (2023). Manajemen Sumber Daya Manusia Untuk Perubahan Organisasi. Yayasan Kita Menulis.
Harrison, J., & Tindall, N. (2017). Strategic Public Relations: An Integrated Approach to Communications in the Workplace. Routledge.
Imran, M. (2019). Strategic Public Relations and Industry Collaboration: Enhancing Vocational Education in the Agricultural Sector. Journal of Public Relations Research, 28(4), 315-332.
Lee, M. (2018). The Role of Social Media in Education and Industry Collaboration. Journal of Media & Communication Studies, 10(1), 22-34.
Mardiana, M. (2020). Sustainable Communication Strategies in Industry-Education Collaboration. Journal of Communication Management, 34(2), 145-160.
Pratama, D. (2020). Peningkatan Kualitas SDM di Sektor Perkebunan Melalui Pendidikan Vokasi. Jurnal Pendidikan dan Pengembangan Sumber Daya Manusia, 8(2), 112-120.
Sahir, S. H., Sudarmanto, E., Rahmawati, I., Masduki, D., Clara, C., Dewi, I. K., ... & Kainde, S. (2024). Manajemen Perubahan Organisasi. Yayasan Kita Menulis.
Tan, C. W., & Tan, M. K. (2017). Educational Events and Industry Partnerships: Enhancing Vocational Training in Agricultural Industries. International Journal of Educational Development, 53(2), 75-84.
Toth, E. L. (2015). Public Relations Research: An International Perspective. Routledge.
Widodo, W., et al. (2016). Challenges in Public Sector Collaboration: Financial and Infrastructure Barriers in Education and Industry Partnerships. Public Administration Review, 76(3), 114-126.
Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage Publications.
