VILLAGE ECONOMIC DEVELOPMENT THROUGH G'CHIPS INNOVATION BASED ON LOCAL POTENTIAL AND DIGITAL MARKETING TOWARDS A PRODUCTIVE SOCIETY
Main Article Content
Wahid Holik Hamzah Tkella
Muhammad Jamaludin
Nurelisah
Deoh Sundari
Della Rizki Ananda
Siska Permata Sari
Dina Diana Nurhayati
Fika Wahdiyana
This research aims to increase productivity and business diversity and provide facilities and facilities to support the improvement of the village economy. The method used in this research is a qualitative descriptive method. This research was carried out by Des Cijujung RW 02 RT 01 using observation and interview techniques as well as documentation with the Cijujung village government and the local farming community. As a result of this research, students determined and made double-leaf plants or chives as an innovative idea to be tested and used as double-leaf chips/chives or what are called G'Chips. The achievements obtained apart from improving the economy of the Cijujung village community, also increase the ideas and productivity of the local community which can be carried out independently and sustainably for the Cijujung village community
Ely Triyo, Haryono, Irwantoro, 2020. Strategi Inovasi Badan Usaha Milik Desa (BUMDes) dalam Meningkatkan Potensi dan Kesejahteraan Ekonomi Masyarakat Desa (Studi pada BUMDes Mandiri, Desa Morobakung, Kecamatan Manyar, Kabupaten Gresik). CAKRAWALA: Jurnal Litbang Kebijakan. Vol. 14, No. 2, DOI: 10.32781/cakrawala.v14i2.353
Fitra Ayuningtyas Hidayatullah, Tri Suminar, 2021. Strategi Pemberdayaan Masyarakat Berbasis Potensi Lokal Candi Plaosan Melalui Program Desa Wisata Untuk Kemandirian Ekonomi di Desa Bugisan Kecamatan Prambanan Kabupaten Klaten. Vol. 1, No. 1. Lifelong Education Jurnal.
Rizki Febri Eka Pradani, 2020. Pengembangan Badan Usaha Milik Desa (Bumdes) Berbasis Potensi Lokal Sebagai Penggerak Ekonomi Desa. JESK: Jurnal Ekonomi dan Studi Kebijakan Vol. 01 No.01.
Sukidjo, 1995. Upaya Pengembangan Ekonomi Pedesaan. Cakarawala Pendidikan No. 2
Risa Ratna Gumilang, 2019. Implementasi Digital Marketing Terhadap Peningkatan Penjualan Hasil Home Industri. Coopetition : Jurnal Ilmiah Manajemen. Vol. 10 No. 1.
