Vol. 1 No. 01 (2023): September 2023

Film is a type of mass communication that depends on the information and icons conveyed, has great power and shapes attitudes and audiences. This study, which is included in the descriptive qualitative research category, aims to understand how Minangkabau cultural values are represented in the film "Tenggelamnya iKapal iVan iDer iWijck." To do this, this research uses isemiotic analysis of the iRoland iBarthes model, which has two levels of meaning: iconnotation and idenotation, ias and also ias imyth. My findings show that there are representations of immaterialistic characteristics, Minangkabau iflag, traditional iMinangkabau houses, traditional clothes, traditional bathing clothes, traditional bathing clothes, bathrooms in bathrooms during traditional Minangkabau weddings, shaking hands, ideliberation, and eating iproverbs in the film iTenggelamnya iKa friend iVan iDer I'm Wijck. I am Minang, I am with all of me from my heart.