INTENSITAS MENGAKSES POSTINGAN SAVE PALESTINA DI MEDIA SOSIAL TERHADAP PERILAKU IBU RUMAH TANGGA DALAM GERAKAN BOIKOT PRODUK ISRAEL

Fika Wahdiyana; Febri Palupi Muslikhah; Erna Ernawati

doi:10.56406/jurnalsahiddawatii.v4i1.714

INTENSITY OF ACCESSING SAVE PALESTINE POSTS ON SOCIAL MEDIA TOWARDS HOUSEWIVES' BEHAVIOR IN THE BOYCOTT MOVEMENT OF ISRAELI PRODUCTS

Fika Wahdiyana

Febri Palupi Muslikhah

Erna Ernawati

The Israeli-Palestinian conflict is one of the conflicts in the Middle East. So far no conflict has ended and no meeting has been found. This research aims to analyze the impact of the concentration of "Save Palestine" posts on social media on the behavior of housewives in the development of the boycott of Israeli goods in the Leuwiliang area. The basis of this research is the increasing open attention to the Palestinian issue and how social media plays a role in social mobilization and changes in consumer behavior. The survey strategy used was research with a quantitative approach, involving 50 housewives as tests, selected randomly from the survey range. Information was collected through a survey which aims to determine the frequency of visits to social media related to Palestine as well as attitudes and activities towards boycotting Israeli products. to determine the influence between social media access concentration factors and boycott behavior. The research results show that the intensity of accessing Save Palestine posts on social media has a significant influence on the behavior of housewives in the movement to boycott Israeli products. Based on the results of the hypothesis test, the variable intensity of accessing posts X and the behavior of housewives in the movement to boycott Israeli products Y has an influence.

Keywords: Intensitas Boikot produk Intensity Product boycott