Vol. 5 No. 1 (2026): June

This study aims to analyze the simplification of digital da’wah messages through language, visuals, and duration compression in motion graphic content on the Yufid TV YouTube channel. The study employed a qualitative approach using qualitative content analysis methods. The research objects consisted of seven Yufid TV motion graphic videos selected through purposive sampling. Data were collected through observation, documentation, and visual note-taking of language, visual, and duration elements in each video. Data analysis applied the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The findings reveal that the simplification of digital da’wah messages is carried out through three main aspects. In terms of language, simplification is achieved through concise sentences, popular diction, and communicative language styles. In the visual aspect, simplification is conducted through simple symbols, popular illustrations, character expressions, and short visual texts. Meanwhile, in terms of duration, messages are delivered directly, quickly, and focused on a single main topic. This study finds that Yufid TV motion graphics construct a pattern of digital da’wah communication based on message simplification adapted to social media characteristics and contemporary digital communication culture.