INNOVATION IN CANNED LAMB PRODUCT PACKAGING TO IMPROVE THE ECONOMY OF UMKM AT MT FARM VILLAGE TEGAL WARU FARMLAND
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Azizah Mursyidah
Bayu Purnama
Abrori
Nugroho
Zompi
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy, but often face challenges in product innovation and marketing. MT Farm, an MSME in Tegal Waru Farm Land Village, has developed canned lamb product innovation to increase added value and competitiveness. This product is processed using autoclave technology, making it durable and easy to distribute. This community service aims to assist MT Farm in marketing canned lamb products through training and mentoring. The results of the community service show an increase in the knowledge and skills of MT Farm staff, an increase in product quality, an expansion of market reach, and an increase in sales. Canned lamb product innovation is expected to improve the MSME economy and community welfare.
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