Warnings about the dangers of smoking in cigarette advertisements on television and on banners are often ignored by cigarette users, however, the persuasive communication conveyed in cigarette advertisements contains many messages but their existence is less aware of by cigarette users, resulting in a lack of awareness among teenagers. Active smoking in Nanggung sub-district, Bogor regency is often ignored. However, the reality is that people, especially teenagers, still consume it. This study aims to determine the impact of warnings about the dangers of cigarette advertising. This research uses quantitative research results in hypothesis testing showing that there is an influence between the role of persuasive communication in cigarette advertising on the level of awareness of the dangers of smoking in teenagers. This is shown in the significance figure for the hypothesis testing results of 0.001, indicating that the correlation between persuasive communication and advertising warnings about the dangers of smoking is quite strong and the data is quite significant. with an influence of 25.6%. So persuasive communication has an effect on advertising warnings about the dangers of smoking to teenagers in Kalong Liud Village, Nanggung District, Bogor Regency.
