JURNAL SAHID DA'WATII

SCHOOL PICKUP SERVICE AS AN EFFORT TO INTELLIGENT HUMAN RESOURCES IN CIASMARA VILLAGE

Sat, 15 Jun 2024 00:00:00 +0000

This research aims to determine the needs of the Cibeureum village community, Ciasmara Village in order to improve community education so that the community can be more independent in managing the natural resources available in the surrounding environment. This research method uses a descriptive qualitative approach through data collection derived from SWOT analysis, interviews and observations. The research results show that people basically have the desire and hope that their children can receive the best possible education in order to achieve a better life, but this is hampered by the long distance between school and where they live. So after conducting research, the need for the community to be able to improve their education towards independence in managing natural resources is to provide transportation in the form of school pick-up and drop-off services to facilitate access to education.

INSTAGRAM AS A MEDIA FOR INFORMATION AND PROMOTION OF MINEWS.ID

Erna Ernawati — Sat, 15 Jun 2024 00:00:00 +0000

The aim of this study was to analyze how Minews.id, an online media portal, utilized Instagram as an information and promotion medium. This study used a qualitative approach by using data collection techniques through observation, interview, and literature review. The result showed that Instagram, as a popular social media platform, was not only used by individuals but also by several companies as a tool to share information related to their products or services with persuasive messages and attract the curiosity and interest of the public.

PLANNING AND COMMUNICATION STRATEGY OF THE MINISTRY OF FINANCE OF THE REPUBLIC OF INDONESIA REGARDING THE ISSUE OF PLASTIC EXCISE

Sat, 15 Jun 2024 00:00:00 +0000

The purpose of this study is to analyze the planning model and communication strategy carried out by the Bureau of Communications and Information Services in dealing with issues related to plastic excise. This research method uses a qualitative approach with data collection techniques through observation, interviews, and literature study. The results of this study can be illustrated that the planning and communication strategy of the Bureau related to excise issues through several stages, such as the fact finding stage, the preparation of communication strategies, and the communication stage in the form of delivering information through mass media. The planning stage and communication strategy carried out by BKLI refers to the public relations-based communication planning model by Cultip and the Center.

APPLICATION OF CREATIVE STRATEGIES IN MAKING PROMOTIONAL VIDEOS FOR THE LOYALTY PROGRAM AT PT SUCOR SECURITIES

Alfina Damaiyanti, Bayu Suriaatmaja Suwanda, Erna Ernawati — Sat, 15 Jun 2024 00:00:00 +0000

Audio-visual media that can be used by a company to inform a product or brand is a promotional video. The goal of conveying messages that be attractive and easily understood by the audience in promotional videos requires a creative strategy. Sucor Sekuritas is a company that conducts business activities as a securities broker, and securities underwriter supervised by the Financial Services Authority (OJK). Efforts to maintain and generate a sense of trust and loyalty are generated through a special loyalty program for Sucor Sekuritas. The loyalty program is run on a business-to-business (B2B) basis with merchants to provide a discount or special service for Sucor Sekuritas customers. Information about the Sucor Sekuritas loyalty program needs to be expanded with the use of promotional video media with an informative creative strategy and supporting elements in the promotional video. This research aims to explain the implementation of creative strategies in Sucor Sekuritas' promotional videos using theories from Gilson and Berkman and Handes. This research uses primary, and secondary data and instruments relevant to creative strategies.

SOCIAL DAKWAH AND ISLAMIC PHILANTHROPY: TRANSFORMATION, WELFARE AND JUSTICE FOR SOCIETY

Aldi Surizkika — Sat, 15 Jun 2024 00:00:00 +0000

This research examines the importance of social da'wah and philanthropy in economic development, welfare and social justice in Muslim societies. Social da'wah focuses on socio-economic development, socio-culture, education, environmental issues, and infrastructure development that affect daily life. Islamic philanthropy is used as one of the implementations of social da'wah to achieve social justice goals. Previous research shows that Islamic philanthropy has the potential to support social justice, and comprehensive social da'wah can bring about real change in society. Therefore, this study aims to explore social da'wah activities and philanthropy as an effort in building the economy, realizing welfare, and creating social justice. Through a conceptual approach and literature review, this research outlines the concept of social da'wah in Islam and the importance of effective management through social approaches. In addition, this research also discusses the role of philanthropy in Islam as a form of charity that includes physical gifts, intangible gifts, and spiritual gifts to improve the welfare of others. The results of this research are expected to provide a better understanding of the importance of social da'wah and the role of philanthropy in Islam in bringing about positive changes in society. By integrating social da'wah and philanthropy, it is hoped that sustainable economic development, equitable welfare, and better social justice can be realized in Muslim societies.