JURNAL SAHID DA'WATII

Pillars of Digital Islamic Content for the @masjidsejutapemuda Account in Building Generation Z Engagement on Social Media

Alfi Rahmawati — 2026-06-27

This study examines the digital da'wah content strategy of the Instagram account @masjidsejutapemuda in building Generation Z engagement on social media. The rapid growth of social media usage among young people has encouraged the transformation of da'wah communication from conventional approaches toward digital-based communication strategies that are more visual, interactive, and emotionally relevant. This research aims to analyze the implementation of Four Pillar Social Media Strategy consisting of communication, collaboration, education, and entertainment in the digital da'wah content of @masjidsejutapemuda, as well as to examine its role in building audience engagement on Instagram. This study uses a qualitative descriptive approach through content analysis and big data analytics sourced from NoLimit Indonesia. Data were collected through digital observation, documentation, literature study, and social media analytics. The results show that the account applies emotional storytelling, visual cinematic content, collaboration with influencers and public figures, educational Islamic content, and humanistic entertainment approaches to attract Generation Z audiences. Big data analytics indicate high reach, impressions, and views, reflecting strong passive engagement patterns among young audiences. The study concludes that the integration of Four Pillar Social Media Strategy effectively strengthens digital da'wah engagement and expands the dissemination of Islamic messages among Generation Z on Instagram.

Keywords: digital da'wah; social media; engagement; Generation Z; storytelling

Gen Z's Perceptions of the Presidential Debate on Television in the 2024 Presidential Election in Pamijahan District

Miftahul Pajar — 2026-06-27

Gen Z tends to prioritize digital which is vulnerable to exposure to broadcast content that will benefit and harm several parties involved in the broadcast. This will change Gen Z's perception in choosing Presidential Candidates. Gen Z is very active and clever in using digital. More than 92 percent of mass media users are television and the majority use it all the time to relax with anyone. Gen Z chooses television as a tool for searching for political news. In fact, in 2023, the rate of increase in Gen Z searching for news on political issues will be very rapid, namely 75.69 percent for television, 64.71 percent for the internet and a figure of 38.65 percent for online media. . These figures show that Gen Z cares about and wants to participate in the world of politics which will determine the winner of the 2024 Presidential Election. Gen Z brings a unique and dynamic perspective in facing the political process and general elections. The number of Gen Z in Indonesia has reached 270.2 million people, and they will be targeted in the 2024 elections, especially Generation Z who are voting for the first time in a general election. As voters, they expect leaders who are responsible, have a good vision, and are able to embrace various groups.

ANALISIS WACANA KRITIS (AWK) MODERASI BERAGAMA : STUDI KASUS PADA PODCAST LOG IN SEASON 2 EPISODE 30

Abu Yazid S — 2026-06-27

Penelitian ini bertujuan untuk menganalisis representasi moderasi beragama melalui pendekatan Analisis Wacana Kritis (AWK) model Norman Fairclough pada Podcast Log In Season 2 Episode 30 yang dipandu oleh Habib Husein Ja'far Al Hadar dan Onadio Leonardo. Podcast ini menjadi media dakwah digital yang membahas isu keberagaman agama di Indonesia dengan menghadirkan pemuka agama dari lima agama besar: Islam, Buddha, Hindu, Konghucu, Katolik, dan Protestan. Penelitian ini menggunakan metode kualitatif dengan jenis penelitian kepustakaan (library research), dan data dikumpulkan melalui transkrip podcast, dokumentasi, serta kajian pustaka relevan. Hasil penelitian menunjukkan bahwa podcast tersebut memuat pesan-pesan toleransi, kasih sayang, keadilan, dan penghargaan terhadap perbedaan, yang disampaikan melalui bahasa yang inklusif dan humanis. Dalam dimensi teks, ditemukan bahwa narasi-narasi para tokoh agama mencerminkan nilai-nilai moderasi beragama. Dalam dimensi praktik wacana, tampak adanya pengaruh sosial dan budaya terhadap produksi dan konsumsi pesan toleransi. Sementara pada dimensi praktik sosiokultural, podcast ini merepresentasikan konteks situasional, institusional, dan ideologis yang mendorong terciptanya dialog antarumat beragama. Dengan demikian, podcast Log In terbukti menjadi media alternatif dalam mendukung pengarusutamaan moderasi beragama di era digital.

ANALISIS PENYEDERHANAAN PESAN DAKWAH DIGITAL PADA KONTEN MOTION GRAPHIC YUFID TV

Diadji Kuntoro — 2026-06-27

This study aims to analyze the simplification of digital da’wah messages through language, visuals, and duration compression in motion graphic content on the Yufid TV YouTube channel. The study employed a qualitative approach using qualitative content analysis methods. The research objects consisted of seven Yufid TV motion graphic videos selected through purposive sampling. Data were collected through observation, documentation, and visual note-taking of language, visual, and duration elements in each video. Data analysis applied the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The findings reveal that the simplification of digital da’wah messages is carried out through three main aspects. In terms of language, simplification is achieved through concise sentences, popular diction, and communicative language styles. In the visual aspect, simplification is conducted through simple symbols, popular illustrations, character expressions, and short visual texts. Meanwhile, in terms of duration, messages are delivered directly, quickly, and focused on a single main topic. This study finds that Yufid TV motion graphics construct a pattern of digital da’wah communication based on message simplification adapted to social media characteristics and contemporary digital communication culture.

ADAPTIVE Dakwah Communication Model Based on Local Culture in the Pasarean Village Community, Bogor Regency

Muhammad Syamsul Ma’Arif Al Hidayah — 2026-06-27

This study aims to examine the process of da'wah communication in the local cultural context of Pasarean Village, Pamijahan District, Bogor Regency. This study begins with the importance of integrating Islamic values with local culture so that da'wah messages can be effectively received by the community. Da'wah communication not only functions to convey religious teachings, but also as a social process influenced by values, norms, and traditions in society. Therefore, a cultural approach is crucial for achieving da'wah success. This study uses a qualitative approach through descriptive analysis methods. Information is obtained through observation, in-depth interviews, and documentation, involving religious leaders, community members, and da'wah practitioners as sources of information. Data analysis is carried out through data reduction, data presentation, and drawing conclusions using an interactive analysis model. Data validity is tested using triangulation of sources and methods to ensure the validity of the research results. The results show that the da'wah communication process in Pasarean Village occurs through three main patterns: individual communication, group communication, and communication rooted in local traditions. Interpersonal communication occurs through direct interaction between the da'wah preacher and the community, while group communication is carried out through religious study groups and religious study groups. Meanwhile, tradition-based communication utilizes cultural activities as a means to convey the message of da'wah. The integration of Islamic values with local culture has been shown to increase the effectiveness of da'wah communication, as the message is more relevant and easily accepted by the community. This research shows that the effectiveness of da'wah communication is greatly influenced by the preacher's ability to understand and adapt to local cultural values. Therefore, a relevant and flexible da'wah approach based on local wisdom is a key factor in developing optimal and sustainable da'wah communication in modern society.

THE INFLUENCE OF RADAR BOGOR'S ONLINE POLITICAL NEWS PRESENTATION ON PUBLIC POLITICAL KNOWLEDGE IN TANAH SAREAL DISTRICT, BOGOR CITY

Testa Pradia Nirwana — 2026-06-27

The development of online media has made political news increasingly accessible to the public. Radar Bogor is one of the local media outlets that actively presents political news digitally through the “Highlight Politics” rubric. This study aims to examine the effect of online news presentation “Highlight Politics” by Radar Bogor on public political knowledge in Tanah Sareal District, Bogor City. This research employs a quantitative approach using a survey method. The population consisted of 9,194 people, with a sample of 100 respondents determined using the Slovin formula. Data were collected through a Likert-scale questionnaire and analyzed using simple linear regression. The results indicate that the presentation of online news “Highlight Politics” has a positive and significant effect on public political knowledge. This is evidenced by the regression equation Y = 4.663 + 0.551X and an F-value of 437.299 > F-table 3.94 with a significance level of 0.000 < 0.05. The coefficient of determination (R²) of 0.818 indicates that 81.8% of political knowledge is influenced by online news presentation. These findings support the Agenda Setting theory, which states that media play a crucial role in shaping public knowledge and attention.

COMMUNICATION MANAGEMENT OF COMMUNITY-BASED QURBAN COMMITTEE IN BUKIT LAMA SUB-DISTRICT, PALEMBANG CITY

Ali Kusumadinata — 2026-06-27

Penyelenggaraan ibadah kurban berbasis masyarakat dalam skala besar memiliki kompleksitas rantai pasok dan dinamika lapangan yang tinggi, sehingga memerlukan tata kelola komunikasi yang terstruktur. Penelitian ini bertujuan untuk menganalisis secara deskriptif manajemen komunikasi kepanitiaan kurban di Kelurahan Bukit Lama, Kota Palembang, dengan menggunakan pisau analisis Teori POAC George R. Terry, Teori Informasi Organisasi Karl Weick, dan Situational Crisis Communication Theory (SCCT) W. Timothy Coombs. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan menyebarkan kuesioner kepada 100 responden (mudhohi dan panitia), dilengkapi dengan wawancara mendalam serta observasi lapangan pada Mei 2026. Analisis data dilakukan dengan pendekatan statistik deskriptif (mean score), tabulasi silang, dan uji hubungan korelasi Spearman Rank. Hasil penelitian menunjukkan bahwa manajemen komunikasi panitia berjalan sangat efektif pada fase hulu (Pra-Acara dan Hari-H). Hal ini ditunjukkan oleh tingginya nilai rata-rata persepsi responden terhadap indikator kejelasan tarif awal (4,44), kemudahan akad (4,54), dan efektivitas sosialisasi (4,60). Keberhasilan tertinggi dicapai pada sistem dokumentasi penyembelihan secara real-time (4,86) yang sukses mereduksi ketidakpastian informasi (equivocality). Kendati demikian, mitigasi krisis lapangan (Crisis Center) dinilai masih cukup (2,97) akibat kurang matangnya fungsi kehumasan satu pintu. Sebaliknya, penurunan drastis (waterfall effect) terjadi pada fase hilir (Pasca-Acara), di mana indikator transparansi publikasi Laporan Pertanggungjawaban (2,15) dan ketersediaan saluran umpan balik (2,04) masuk dalam kategori kurang baik karena keterbatasan waktu dan biaya panitia. Penelitian ini mengimplikasikan pentingnya transformasi kepanitiaan tradisional menuju keorganisasian modern melalui pembentukan subdivisi khusus Humas Pasca-Acara guna menjaga akuntabilitas dan kepercayaan publik yang berkelanjutan.